In an increasingly crowded marketplace, where products compete for attention and customer loyalty, packaging design has emerged as a powerful tool for businesses to create a lasting impression. With the ability to convey a brand’s values, message, and identity, effective packaging design has the potential to capture consumer interest, influence purchasing decisions, and foster brand loyalty.
Cannadox already had a great brand identity and style established. The client approached me to design a pack for their new CBD Cream, incorporating their brand marque and CBD strength tear in gold foil on the outside and soft repeat print on the inside.
The client was very aware that a well-crafted pack could convey Cannadox’s narrative, evoke emotions, and establish a connection with its consumers. By adding these tactile visual elements onto a robust pack design, it communicates the quality of the product and creates a memorable experience that resonates with customers long after the product has been purchased.
