At the start of 2023, Rich and Dom from Lighthouse Marketing came up with a brand new food festival, The Great Wight Bite. This festival would be an opportunity for culinary enthusiasts, foodies and families to immerse themselves in a feast for the senses.
Curating a successful food festival requires meticulous planning, creativity, and attention to detail.Fortunately Rich and Dom know exactly what they’re doing! They wanted The Great Wight Bite to be a celebration of local produce, the island’s most renowned chefs and an exploration of up and coming cuisine and flavours and this needed to be reflected through the design. They asked me to create a theme that was fun, lively, food focused, organic led and family friendly.
I created a flexible, playful and colourful logo which could work across assets of different shapes and sizes and a core graphic style incorporating sections on food elements in rounded, friendly bold shapes. These could be used in the background of any brand pieces. It was eye-catching and attention grabbing. The style was then rolled out across a range of different assets from posters, the website, advertising banners, aprons, flyers, event signage, lanyards, certificates and much much more. Another
The festival was a huge success and they are already planning for 2024!
If you would like to see more work for The Great Wight Bite, take a look at their full project page.
