Ten Foot Naked

In the cluttered grocery market when launching a new brand the brief really should be to go bold or go home. I was challenged to create an unmissable brand identity, full set of brand assets, print material and online shop for Ten Foot Naked’s ‘Zero Waste on Wheels’ concept.

Their main aim was to make package free shopping accessible, affordable and easy. I designed a fun and colourful look that felt approachable yet premium, as well as helping them stand out from their competitors and make sure their main asset, their delivery van would really get them noticed when out-and-about.

Photography by Steph Newton