The Real Cure

The Real Cure is a multi-award winning, family owned British charcuterie company based at Hartgrove Farm near Shaftesbury. The challenge was to capture the personality of the company and stand out on the shelf too. Working closely with Lucy and James I took their initial logo and fonts and developed it into a bold and distinctive brand using block style copy, strong colours and rustic textures.

This has been rolled out across a range of new recyclable packs, social assets, website banners, flyers, hamper pack design and a catalogue showcasing all of their products.

The new packaging has seen retail sales double since launching last year, both attracting new business and increasing sales with existing customers.

Photography by Robin Goodlad