BRAND RE-FRESH & PACKAGING | Rachel Dunning https://racheldunning.co.uk Creative Designer Mon, 08 Apr 2024 18:05:04 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://racheldunning.co.uk/wp-content/uploads/2024/04/cropped-Favicon1-32x32.png BRAND RE-FRESH & PACKAGING | Rachel Dunning https://racheldunning.co.uk 32 32 The Real Cure https://racheldunning.co.uk/project/the-real-cure/ Sun, 24 Mar 2024 13:44:46 +0000 https://racheldunning.staging.webdicate.com/?post_type=project&p=339

The Real Cure

The Real Cure is a multi-award winning, family owned British charcuterie company based at Hartgrove Farm near Shaftesbury. The challenge was to capture the personality of the company and stand out on the shelf too. Working closely with Lucy and James I took their initial logo and fonts and developed it into a bold and distinctive brand using block style copy, strong colours and rustic textures.

This has been rolled out across a range of new recyclable packs, social assets, website banners, flyers, hamper pack design and a catalogue showcasing all of their products.

The new packaging has seen retail sales double since launching last year, both attracting new business and increasing sales with existing customers.

Photography by Robin Goodlad

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Brand Design
Packaging Design
Brochure Design
Flyer Design
Paper Design
Business Card Design

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"Rachel’s work across our branding, pack design and marketing material has enabled our business to go from strength to strength. The feedback on our new packaging has been fantastic and we’ve subsequently seen retail sales double since launching last year, both attracting new business and increasing sales with existing customers. Rachel’s creative vision and eye for detail has given our brand the competitive edge. Communication is always straightforward and she quickly interprets the brief, bringing projects to life.”

Lucy & James Smart
Owners

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